The campaign was built around the credibility and appeal of Vince Van Patten from the World Poker Tour. partnered with PBC to revive and invigorate their brand. Mishandling of their brand led to a loss of brand identity-and in a competitive marketplace where people are very selective with their entertainment dollar, a loss of identity can be crippling. Potawatomi Bingo Casino is the Midwest’s premier entertainment destination…but that wasn’t always the case.
